Work / Concept projects

Concept projects

These are self-initiated concept projects for fictional brands, not client work. Each one is scoped like a real package, so you can see exactly what you'd get.

Concept project

Logo & Brand Kit

Ottermill Coffee Roasters

A fictional riverside roastery in an old grist mill, with a homemade badge it had outgrown. We built a new mark around the mill's waterwheel with a coffee bean at its hub, then rolled it out across packaging, signage, stationery and a mini brand guide.

Logo suite
Color & type
Brand guide
Mockups

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Three Velaterre Instagram carousel slides in linen, sage and umber, each showing a skincare bottle or jar on a stone plinth

Concept project

Social Media Graphics Pack

Velaterre

A calm, editorial look for a fictional luxury skincare line, led by typography and a stone, linen and clay palette. We delivered a five-slide Instagram carousel and launch posts, plus the brand basics and a product page for desktop and mobile.

IG carousel
Launch posts
Brand identity
Product page

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Concept project

Web/App UI Design

Briefloom

A fictional marketplace where brands hire content creators. We designed the landing page, a dashboard for each side, a five-step campaign setup flow, and a component library ready for front-end build.

Landing page
Dashboards
UX flow
Design system

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All brands, people, prices and figures shown in the concept samples are fictional.

Concepts

Free concept of your own website

Not sure what a new site could look like? We'll show you first. Concepts are made privately for each business and shared directly with the owner, so they aren't listed here.

01
We design a concept. A concept of your own website, made for your business.
02
You see it. Take a look and tell us what you think.
03
If you like it, you get a quote. A fixed, written quote. No obligation.

Request a free concept