Work

Sample projects, built to show our process.

Baker's Forge is a new studio. Copper's Deer Processing (a live client site) and A&B Family Diner in Dryden, NY (a pro bono menu and brand kit) are real client work; the others are self-initiated concept projects for fictional brands, not client work. Each one is scoped like a real package, so you can see exactly what you'd get. Want yours to be our next client case study?

  • 1Sites launched
  • 2Clients served
  • 3Concept builds
A&B Family Diner menu cover with breakfast photo collage, address, phone and hours Pro bono project

Menu & Brand Kit

A&B Family Diner

A new diner opening in Dryden, NY. Owners Amber and Billy wanted a fresh look for their menus, so we helped out: an 8-page menu with all 206 items and nothing cut, a photo cover, a one-pager and a brand kit drawn from the diner's sign.

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Ottermill Coffee Roasters logo, a waterwheel with a coffee bean at its hub, shown on a kraft coffee bag and a takeaway cup Concept project

Logo & Brand Kit

Ottermill Coffee Roasters

A fictional riverside roastery in an old grist mill, with a homemade badge it had outgrown. We built a new mark around the mill's waterwheel with a coffee bean at its hub, then rolled it out across packaging, signage, stationery and a mini brand guide.

  • Logo suite
  • Color & type
  • Brand guide
  • Mockups
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Three Velaterre Instagram carousel slides in linen, sage and umber, each showing a skincare bottle or jar on a stone plinth Concept project

Social Media Graphics Pack

Velaterre

A calm, editorial look for a fictional luxury skincare line, led by typography and a stone, linen and clay palette. We delivered a five-slide Instagram carousel and launch posts, plus the brand basics and a product page for desktop and mobile.

  • IG carousel
  • Launch posts
  • Brand identity
  • Product page
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Briefloom landing page hero reading “Where brands and creators make great work together” above a preview of the brand dashboard Concept project

Web/App UI Design

Briefloom

A fictional marketplace where brands hire content creators. We designed the landing page, a dashboard for each side, a five-step campaign setup flow, and a component library ready for front-end build.

  • Landing page
  • Dashboards
  • UX flow
  • Design system
View project
A&B Family Diner printed menu: Waffles, Pancakes & French Toast page

A&B Family Diner · the printed menu

The finished menu, page by page

An 8-page menu with all 206 items and nothing cut, plus a photo cover and a back cover.

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About the concept projects

Copper's Deer Processing and A&B Family Diner are real client work. All other brands, people, prices and figures shown in the concept samples are fictional. More real case studies will appear here as they launch.